Press

Northform launched in March 2026. Coverage to date:

2026

The Strategist (April 2026): "The Quietly Best New Basics Brand"

> "Northform's wedge is patterning, not fabric, and it shows. The crewneck is the rare $48 tee that doesn't look like the $48 tees from everyone else's first collection."

Cup of Jo (April 2026): "Looking at: Northform"

> "I wore the Wool Crew Sweater all spring; my friend Liz wore the Oxford Button-Down to a wedding. We are now those people."

Of a Kind (May 2026): Designer profile: Ava Larkin

> "Larkin came up at COS and Theory. The brand reads like a pattern-maker's brand, which it is."

NYT Wirecutter (May 2026): included The Mid-Weight Crew in "Best Women's T-Shirts We Tested"

> "Northform's crew was the only one of the 22 tees we tested that held its neckline after a year of wash and wear. We're recommending it to anyone who buys their basics in bulk."

Magasin (June 2026): "Brand Spotlight"

> "If Everlane built its reputation on transparency, Northform is building its on construction. The PDP for a $48 t-shirt names the mill, the cotton variety, the GSM, and the block."

For press inquiries

Write to press@northform.studio. We'll respond within two business days.

For high-resolution imagery, brand guidelines, or product samples, mention what you're working on and we'll send a press kit. We don't have a publicist; you're writing to me (Ava) or Maya, our small operations lead.

Press kit

Available on request: lookbook imagery, founder portraits, mill imagery (Têxtil Vale do Ave, Casa Bandeira, Curtumes Alcanena, Setas do Porto, Algodonera del Norte), brand guidelines, founder bio (one paragraph or one page), product samples.

We do not run sponsored content. We will not pay for placements. If you're writing about Northform, please disclose any gifted samples per FTC guidelines.